Compare and Contrast E-Marketing Strategies: Julep and Jamberry

    Julep is a cosmetics company that opened in 2007. They specialize in 5-free nail polish, but they also sell lipstick, eye-shadow, and several other beauty products, including the tools. The founder started by opening 4 nail salons, but in 2008 Julep started selling online. They now offer over 300 products on their website, which they get most of their business from.
    Jamberry is a strictly online company. They sell nail wraps, nail polish, and manicure tools. Jambery was started in 2010 by three sisters who wanted to create a cheap alternative to expensive salon manicures.
    Julep uses Facebook, Twitter, Instagram, Pinterest, and Youtube to create content to reach new customers, while Jamberry primarily uses Facebook, Twitter, and Pinterest. Jamberry is rather unique, however. It uses customer's pictures on Instagram to showcase the different nail wraps and polish.  Also, Jamberry is built somewhat like MaryKay. You have to be in contact with a consultant to order items. Consultants are paid by commision, and anyone can become a one. A consultant can hold Facebook parties, offer deals, and present a friendly face to potential customer.
    Technically, Julep's marketing campaign seems to be more effective in that they are more widely known and have a larger company. Jamberry is relatively small (it doesn't even have a Wikipedia page!). However, Julep has had some difficulties adjusting to the fast growth. The Better Business Bureau gave Julep an "F" rating due to an influx of unanswered complaints.
    Both Julep and Jamberry have monthly subscription boxes, although Julep's is more customizable. However, Julep's "fun stuff" and customer engagement kind of ends there. Jamberry is all about the customers. As I said before, on each nail wraps individual page are several customers' Instagram photos showcasing different ways you can use them and combine them. Hosting Facebook parties allows the customers (even the brand new ones) to gain rewards points and free stuff, and anyone passionate enough can become a consultant and receive even more rewards (and commissions!)